Thursday, 1 March 2012

BRANDING IN CONTEXT : Initial Brainstorms - Brand Values

So, in this brief we were able to decide whether we wanted our viral video to promote a journey, the students, employability/alumni, the building or the facilities. I decided to brainstorm those areas, to see what interesting areas could be focused on and used creatively.

I found that facilities was something I wanted to focus more in depth on, as I felt it could allow me to film/photograph multiple areas that are associated with the Graphic Communication course and could be used to promote it within a video.

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