Friday 24 February 2012

GRAPHIC COMMUNICATION STRATEGIES : Viral Video Examples

Here are some exmaples of viral ads online that have caught my eye. The first is for a new Shaving Brand, which relies heavily on it's simplicity and the humour within the advertisement to really sell the product. This is the kind of humour element I would like to explore within my own viral.


Here's the latest Starbucks advert, advertising their scheme of writing customers' names on their coffee, instead of the order, to give a more personal feel to the service. It uses stop motion (or the computer animated illusion of stop motion) illustrations, where the letters of the names and orders form images, such as birds or rain. It gives a feel of a human quality and is really easy to watch multiple times.

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