Wednesday, 5 October 2011


I found this video ident from a 2009 campaign where the logo and visual brand of Melbourne was redesigned and re-branded. It feels extremely relevant to the "branding in context" AND "applied new media" modules, incorporating logo/brand design with animated logo details. I believe this video shows a very successful design, feeling sleek, uncluttered and relevant to today's visual landscape. I hope to incorporate the same fundamental values in my own work.

1 comment:

  1. I have just realised that you have also posted this Melbourne video. I agree with what you have stated. I really like the design and overall outcome with audio sound.