LINK : BRANDS NEED TO BECOME 'FRIENDS' WITH THEIR CUSTOMERS

On the telegraph website there is a new article detailing facebook's new plans for it's website and brand (which is still slowly taking over the world, one computer screen at a time...). The writer, Emma Barnett, talks about advertisers taking a more focused look at people's movements on their facebook page to 'get to know them more', or, to advertise more specifically and individually to each person. She questions whether this is a healthy approach and also if other brands will take head from the global giant. On one hand the advertisements would be focused to the individual, relevant pieces or products and would be helpful for something they needed/wanted. But, on the other hand, it does have a hint of "big brother" about it...

What do you think?

http://www.telegraph.co.uk/finance/businessclub/management-advice/8799480/Brands-need-to-become-friends-with-customers-on-Twitter-and-Facebook.html